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UPPER Bag
Our journey commenced with the birth of Madison in 2015. As a commuting mom in NYC, I grappled with the inefficiency of traditional messenger-style diaper bags, spending 45 minutes on packing, unpacking, cleaning, and contending with constant messes during our first year as parents. Recognizing the need for a well-designed changing bag to simplify our on-the-go life, we introduced our first award-winning “13 Pockets system.” This innovative design separates dry and wet sections, with each pocket serving a specific purpose throughout the day. Our Mommy-Friendly Design can save up to 25 minutes in packing and unpacking each way, providing more time for your loved ones and making the end of the day more enjoyable. UPPER’s Smart-Pocket-System empowers parents to be prepared for any baby needs without compromising style. Inspired by personal struggles with impractical and unattractive diaper bags, UPPER creates fashionable everyday diaper bags that promote conscious living.